The Swiss Senses event brought together our Global Partner Management Team and key international partners to explore the new A350 and deepen collaboration. Featured in Travelnews, the event highlighted our growing efforts in Seat Map enhancements.

 

A whole new and broader network of audiences now has full access to Lufthansa Group’s NDC content, including exclusive fares and interline offers. This integration enhances the booking experience for customers on one side, and on the other, expands our modern airline distribution capabilities globally.

All LHG carriers’ NDC content is now live on the world’s largest airline distribution network — the APG Platform — unlocking greater opportunities for travel agencies worldwide.

Read APG press release

This innovative program launched by Lufthansa Group is set to reward and empower the collaboration of certified NDC Aggregators. Exclusive benefits can be earned through the collection of points, while helping the market identify quality and efficient service providers. 

Another step towards modern airline retailing, fares on SIN-DACHB route will be removed from the GDS EDIFACT system and made exclusively available via NDC channels and .com.

Another step towards modern airline retailing, Light fares will be removed from the GDS EDIFACT system and made exclusively available via NDC channels.

Reliability and innovation now combined in one tool. The new hybrid Service Solution aims at addressing post-booking service issues.

Lufthansa Group keeps expanding content on its NDC channels with the recent addition of Air Canada (AC) prime code, enabling the sale of Lufthansa Group - Air Canada interline itineraries.

At Aviation Festival Asia, Lufthansa Group's Puck Voorneveld from the Distribution and Payment Transformation team broke down how innovative retail and payment strategies can strengthen customer relationships.

 

Lufthansa Group's milestone event in Zurich showcased how New Distribution Capability (NDC) is transforming travel with direct, dynamic solutions. Industry leaders shared insights on meeting modern travelers' demands for personalization and transparency. 

Read Travel Inside article (DE only)